Joe specializes in medical technology innovation and commercialization, taking products from concept to clinical adoption. He led marketing for a $2B+ products and services organization, and built businesses for GE Healthcare and Siemens Healthcare (among others) with revenues in the $35 to $300 million range. He started MedTech Playbook to help medical technology companies understand changes in procurement and adoption of innovative technologies at healthcare systems, and provide them with tools that will result in commercial success. He brings extensive experience in product development and launch, as well as business development and customer focus in a range of business environments, including startup, turnaround and expansion situations.
As General Manager of Category Solutions and Marketing for GE Healthcare, Joe built an organization that developed an order pipeline approaching $100 million in just 18 months and redesigned the company’s new product introduction process. Prior to joining GE Healthcare, Joe was Senior Vice President of Global Sales and Marketing and a Corporate Officer with Power Medical Interventions where he helped position the company for acquisition by Covidien. From 1984 to 2008, Joe served in several roles with Siemen’s Healthcare, including Vice President of Global Solutions, where he led the turnaround of that organization, adding $25 million in new orders in just the first year. Before that, Joe was Vice President of Corporate Marketing and Customer Relationship Management, where he created a cross-organizational business plan for Siemens in the healthcare that drove more than $600 million in orders within 2 years. As Siemen’s Vice President of Marketing, Joe relocated to Germany for two years to lead the global marketing effort for the company’s $400 MR million business unit headquartered there.
Joe holds a Master of Science degree in Computer Science from Rutgers University and a Bachelor of Science degree in Computer Science from Drexel University. He serves on the Board of Directors of the American Heart Association, Founders Affiliate and is a Committee Member for the American Heart Association’s Science and Technology Accelerator. He also serves on the selection committee University Science Center QED Program and is currently a Partner with Novatorium, a business incubator and provider of venture capital to companies in the health and wellness sector.